01
PMF + positioning sprint
Customer interviews, message-market-fit work, and the tightening of who you're for that unlocks every other channel.
Pre-seed, seed, bootstrapped
From PMF to traction — without burning runway.
We help early-stage operators sharpen positioning, ship the right experiments, and stop burning runway on the wrong levers.
Stack we work with
- Stripe
- Linear
- Notion
- Posthog
- Customer.io
What we do
Three levers, one engagement.
No multi-pillar transformation deck. We focus on the three operational levers that move the needle in startups — and we ship.
02
Go-to-market traction
Channel experiments scoped to runway, the kill-list discipline early teams skip, and the metrics that actually matter pre-Series-A.
03
Operator-on-demand
Fractional senior operator embedded weekly: hiring, ops, board prep, and the founder-coaching most accelerators don't deliver.
What it looks like
Recent results.
Three engagements. Real shape, anonymized for confidentiality.
$40k
MRR (6 mo)
Pre-seed B2B SaaS reaches $40k MRR in 6 months
Two-founder team, vertical workflow tool. Ran 4-week ICP sprint, rebuilt landing page around one persona, killed 3 channels in week 5.
5.0×
WAU sellers
Seed marketplace 5× weekly active sellers
Two-sided marketplace, post-Seed. Repositioned to seller-first onboarding, replaced general acquisition with 3 narrow seller archetypes.
−40%
Monthly burn
Bootstrapped consumer app cuts burn 40%
Solo-founder consumer app. Ran channel kill-list, consolidated stack from 14 SaaS tools to 6, repriced premium tier upward by 30%.
FAQ
Common questions.
How early-stage is too early?
If you don't have a working prototype and 5 customer interviews, we'll send you a reading list instead of a proposal.
Do you take equity?
Sometimes. Cash-and-equity hybrids are most common; pure equity is reserved for founders we'd back ourselves.
Engagement length?
Pre-seed: 4–6 weeks for PMF sprint. Seed and post-seed: quarter-by-quarter. We don't do indefinite retainers with early-stage founders.
Technical or non-technical founders?
Both. Most of our engagements are with technical founders who haven't run a GTM motion before.
Free audit
Get my free startup audit.
Tell us where you're stuck. We'll come back with a one-page audit covering the highest-leverage 30-day moves for your operation — no sales pitch, no signup, no auto-emails.
- Reply within one business day.
- One-pager covering 30/60/90 levers.
- Walk-through call only if you ask for one.